Selling your property
Choosing your estate agent is a difficult decision. You are entrusting your most valuable possession to the hands of a company with whom you may have had only a brief meeting.
At Crystal & Co we never lose sight of this important point. We realise that moving house can be immensely stressful so our directors, managers and negotiators are here to help and assist you. By remaining cool and analytical they will maximise the factors over which they have some control to and give you confidence that your interests are always taken into consideration.
Contact our sales department for a Free Sales Valuation
What Can You Expect From Us
We will Carefully value your property to compete with similar properties that buyers will view. With competition for buyers as fierce as it is, there is a temptation for agents to overvalue to win the instruction. At Crystal & Co we absolutely refuse to do this. Your best chance of finding a buyer is during the first month of putting the property on the market, so to overvalue misleads you as a vendor and wastes valuable time. Buyers educate themselves in the value of properties through their own research and their experience of viewing. If the property is overvalued in the current market they will recognise it. At worst they will just walk away, at best they might make a pointlessly ‘low offer’ in order to challenge the over-valuation. This often makes reaching a mutually satisfactory price for sale all the more difficult for the vendor. Many agents employ employees to value and ‘take on’ properties separately to the negotiators employed to sell the property. There is thus little to stop one side over-valuing ‘taken-on’ properties and very little of the experience gained from the day-to-day showing of properties for sale gets fed back to the valuer. Being specialists in the area, we know the values; and when transaction volumes are low the knowledge that an active agent such as Square Mile can offer is critical. The valuer you meet from Crystal & Co will be the manager leading the team selling your property and will be accountable to you throughout that process
Attract serious buyers with the appropriate criteria to view your property. We get to know our applicants, what they are looking for and also what they don't like so we have a good idea of their requirements and what area they prefer.
Call us on 0208 568 7766 for a Free Valuation
Market your property efficiently. As 70% of our buyers come through the internet, Crystal & Co has paid particular attention to developing a website that is easy to use and features with all the most important property portals. It provides as much information as possible with photographs, floor plans and maps available for all our properties at all times. Magazine advertising is becoming a thing of the past, due to the long lead times. It is out of date by the time of publication though we do sometimes advertise our website where any reader can receive up to the minute information on all our properties. Still most applicants come to us through our company presence, the high sales board profile in the area, and the prominent location of our offices
Negotiate the best possible terms for you once an acceptable offer has been made, having assessed the buyer and their ability to purchase. It is important that any particular purchaser is fully aware of all relevant facts that are known about a property before coming across a possible defect late in the proceedings that may throw the entire transaction and even a whole chain into jeopardy. Many estate agents are also trying to gain a financial services commission via a tied mortgage broker.
Why we make things easier
We Assist and negotiate through and around the many obstacles that can arise. Being well-established in the area, we know the problems that can arise and we try to anticipate them, guiding a safe safely to exchange of contracts and completion. Should you require it, we can also help you in a new purchase by liaising with the agent through whom you are buying. We want to sell your property and see you safely in to your new one. Of vital assistance to this is recommending a suitable solicitor if the client does not already have an established relationship with one. Our market presence in the area enables us to make such recommendations with the conviction of experience.
Have you prepared for you the sale of your home?
- Clear the clutter. Start the moving process early and put away what you really don't need. This will improve the sense of space in your home
- For sale boards maximise enquiries
- Every room should have a clear function and purpose. Maximise the potential of your home to the buyer
- Neutral colours appeal to a wider audience. Think about re-decorating a strong coloured room
- For sale boards maximise enquiries
- Outside space sells too. Make sure your garden is looking tidy and inviting
Speeding up the sale
The most stressful time in any sale is the time between the acceptance of an offer by the vendor and the exchange of contracts. In order to reduce this time we have some suggestions to consider



