Selling Your Property
Choosing your estate agent is a difficult decision. You are entrusting your most valuable possession to the hands of a company with whom you may have had only a brief meeting.
At Crystal & Co we never lose sight of this important point. We realise that moving house can be immensely stressful so our directors, managers and negotiators are here to help and assist you. By remaining cool and analytical they will maximise the factors over which they have some control to and give you confidence that your interests are always taken into consideration.
What you can expect from Us
We will Carefully value your property to compete with similar properties that buyers will view. With competition for buyers as fierce as it is, there is a temptation for agents to overvalue to win the instruction. At Crystal & Co we absolutely refuse to do this. Your best chance of finding a buyer is during the first month of putting the property on the market, so to overvalue misleads you as a vendor and wastes valuable time. Buyers educate themselves in the value of properties through their own research and their experience of viewing. If the property is overvalued in the current market they will recognise it. At worst they will just walk away, at best they might make a pointlessly low offer in order to challenge the over-valuation. This often makes reaching a mutually satisfactory price for sale all the more difficult for the vendor. Many agents employ employees to value and take on properties separately to the negotiators employed to sell the property. There is thus little to stop one side over-valuing taken-on properties and very little of the experience gained from the day-to-day showing of properties for sale gets fed back to the valuer. Being specialists in the area, we know the values; and when transaction volumes are low the knowledge that an active agent such as Square Mile can offer is critical. The valuer you meet from Crystal & Co will be the manager leading the team selling your property and will be accountable to you throughout that process
Attract serious buyers with the appropriate criteria to view your property. We get to know our applicants, what they are looking for and also what they don't like so we have a good idea of their requirements and what area they prefer.
Call us 0208 568 7766 for a free valuation

Market your property efficiently. As 70% of our buyers come through the internet, Crystal & Co has paid particular attention to developing a website that is easy to use and features with all the most important property portals. It provides as much information as possible with photographs, floor plans and maps available for all our properties at all times. Magazine advertising is becoming a thing of the past, due to the long lead times. It is out of date by the time of publication though we do sometimes advertise our website where any reader can receive up to the minute information on all our properties. Still most applicants come to us through our company presence, the high sales board profile in the area, and the prominent location of our offices
Negotiate the best possible terms for you once an acceptable offer has been made, having assessed the buyer and their ability to purchase. It is important that any particular purchaser is fully aware of all relevant facts that are known about a property before coming across a possible defect late in the proceedings that may throw the entire transaction and even a whole chain into jeopardy. Many estate agents are also trying to gain a financial services commission via a tied mortgage broker.
Market your property efficiently. As 70% of our buyers come through the internet, Crystal & Co has paid particular attention to developing a website that is easy to use and features with all the most important property portals. It provides as
much information as possible with photographs, floor plans and maps available for all our properties at all times. Magazine advertising is becoming a thing of the past, due to the long lead times. It is out of date by the time of publication though we do sometimes advertise our website where any reader can receive up to the minute information on all our properties. Still most applicants come to us through our company presence, the high sales board profile in the area, and the prominent location of our offices
Negotiate the best possible terms for you once an acceptable offer has been made, having assessed the buyer and their ability to purchase. It is important that any particular purchaser is fully aware of all relevant facts that are known about a property before coming across a possible defect late in the proceedings that may throw the entire transaction and even a whole chain into jeopardy. Many estate agents are also trying to gain a financial services commission via a tied mortgage broker.